2025 travel trends are shaping up to be exciting, with Irish holidaymakers showing strong interest in sun destinations, adventure trips, and cruise holidays. As the demand for travel continues to grow, industry experts highlight key trends that will influence where and how people book their holidays this year.
A Busy Year for Holiday Bookings
January is traditionally the peak month for holiday bookings, with people eager to escape the winter blues. However, this year, travel agents noticed a delayed surge in bookings due to post-Christmas financial recovery and severe weather disruptions in early January. Despite this, holiday demand remains strong, with a focus on value and flexibility.
Top Destinations for 2025
The most popular travel destinations for Irish tourists remain those with the best air and ferry links. Spain leads the list, followed by:
- Spain (Lanzarote & Costa del Sol remain favourites)
- France
- Portugal
- Italy
- Greece
The USA is also attracting more travellers despite a strong dollar, thanks to over 20 direct flight routes from Ireland.
Money-Saving Travel Tips
Travellers looking to save money should consider:
- Flexible Travel Dates: Midweek flights (especially on Tuesdays) tend to be cheaper than weekend departures.
- Early Bookings: Advance bookings secure better deals and availability, especially during peak seasons.
- Using Irish Travel Agents: Local agents often have exclusive discounts and offer financial protection on holiday packages.
- Last-Minute Deals: While these can offer savings, flexibility on destination is key to finding the best bargains.
Cruise Holidays Gain Popularity
Cruising has evolved from a niche market to a mainstream travel option, with 82% of Irish and UK holidaymakers expressing interest in taking another cruise. Popular cruise destinations include:
- The Mediterranean – Affordable and easily accessible from Ireland
- Northern Europe – Increasingly sought after
- Caribbean – Bookings for 2025/26 are on the rise
- Expedition Cruises – Antarctica, Arctic, and Galápagos trips are booming among well-travelled adventurers
The demand for luxury cruises is also growing, with high-end options offering unparalleled comfort and personalised experiences. However, budget-friendly cruise options remain widely available.
Adventure & Active Holidays on the Rise
Many travellers are moving away from traditional beach holidays in favour of more active and experience-driven trips. Adventure tourism is seeing a surge, with destinations like Nepal, Peru (Machu Picchu), and Tanzania (Kilimanjaro) attracting those seeking cultural and outdoor experiences.
Older travellers, in particular, are embracing adventure holidays, taking advantage of increased free time and disposable income. Guided tours are becoming more popular, offering safety, convenience, and a deeper cultural experience.
Emerging Destinations for 2025
New destinations gaining traction among Irish holidaymakers include:
- Rabat, Morocco – A cultural hotspot with direct Ryanair flights from March
- Nashville, USA – Growing in popularity thanks to its vibrant music scene and new direct flights
- Madeira, Portugal – A year-round destination with a mild climate
Final Thoughts – 2025 Travel Trends
With stable travel costs and strong demand, 2025 is shaping up to be a great year for travel. Whether booking a relaxing beach getaway, an adventurous trek, or a luxurious cruise, early planning and flexibility will be key to securing the best deals.
